Local visibility: how Cologne finds you on Google

For local businesses the Google search with map pack is often more important than anything else. Three levers that work immediately:

Google Business Profil

Fill it in completely, upload photos, keep opening hours current. Free and the most important factor.

Local keywords on the website

“Web design Cologne” instead of just “web design”. In title, headings and text – naturally, not stuffed.

Reviews

Actively ask for reviews. Happy customers are glad to – if you ask them.